The current catch-all phrase in the Team is: It's a Red Teaming thing, you wouldn't understand.
This became very evident during a project a few weeks ago. In that project we were tasked with a simple threat assessment of the high-level executives of this company. The CIO wanted to know what kind of image the executives were giving to the outside world and, more importantly, what possible threats they were exposed to, either digital or physical (during their travels, talks, etc).
It was a fun project that demanded a lot of data gathering and understanding not only of our customer, but their potential adversaries.