Because I'm a watch geek and I like Bond movies... However, if you ask me, Rolex is the Ultimate and Only Bond watch.
There’s a bit of dialogue in Casino Royale, the 2006 reboot of the James Bond movie franchise, when Vesper Lynd thinks she has Bond figured out, right down to his watch:
“Rolex?” she asks. “Omega”, Bond replies. “Beautiful”, Lynd assesses.
Those three words sum up 50 years of Bond and his wristwatches. They also have either made Rolex and Bond purists shake their heads and mutter, “product placement” or Omega devotees cheer wildly and clink their Planet Oceans in a sort of watch-nerd toast. The history of James Bond and his timepiece choice can really be divided up into the “Rolex Era” and the “Omega Era”, despite the fact that the Bonds of Roger Moore and Timothy Dalton donned digital Seikos and a TAG Heuer in between. But Moore’s 007 had more to be ashamed of than what he wore on his wrist, and when was the last time you watched License to Kill? That’s what we thought.