As usual, the heart wins. People that work here and friends I trust advised against it. Something about competitors will know and so will suppliers and that’s bad for business and what about competitive advantage and if you start here where does it stop. It’s risky and naïve and you need to understand that. And then I smiled and said I hear ya but what I don’t get is why every company doesn’t do this. Life has risk and I’d rather build trust with truth than skeptics with silence and when you have an opportunity you have to seize it.
So, this is my first post on the State of GORUCK: The Back Story Edition.
A post at the GORUCK News that will make you smile and think...
I've been a customer and friend of GORUCK and its people since mid 2010. I bought my first ruck from them in August 2010. My GR1, almost 3 now, still is my go-to backpack for everything. It's getting better with time.
Reading this, understanding what's behind the scenes and how it all started for a company I trust, a company with values unlike any other, solidifies my belief that when great people get together good things can happen: GORUCK happened.
I'm extremely happy to see them grow. I know we are still going to see more great stuff coming out of the GORUCK Warehouse for years to come.
Congrats Jason, Jack and everyone at GORUCK!