Red teaming is the practice of viewing a problem from an adversary or competitor’s perspective.1 For most businesses, it surfaces as a method of enhancing cybersecurity (and so it is), but it’s potentially much more. After all, the practice itself is agnostic; a business can aim it at just about any issue, from cybersecurity to proposals to strategic plans to competitive analysis–each is worth a second look from the red teamer’s critical eye.
Red teaming is particularly suited to business strategy and planning because red teams characteristically adopt the perspective of an adversary (the bad guy). Few businesses have adversaries in the traditional military sense, but nearly all have competitors and more and more face constant probing from online criminals and faceless hacktivists. Fortunately, it’s possible to switch hats and red team from the perspective of a competitor rather than a traditional adversary.