Teamwork, leadership, camaraderie, smiles, and a gut-check worthy of Special Operations training. But the beauty of the Challenge is that it’s not about you, it’s about the people by your side, the individuals that become your team. Ruckers have called it an introduction to themselves and a West Point graduate told me it was the best leadership training he ever had. The funny thing is that the Challenge was an accident. Back in 2010, I saw it as an event to product-prove our gear. But as strangers became teams and friends left asking for more, sooner, so they could bring their other friends next time, the Challenge grew. And because of the Challenge, bonds formed and a family grew in a way that I have never seen outside of the military.